ouch.

although i have long-ago recognized the futility of getting upset at the wonton use of art to advertise things, or to soundtrack dumb shows like laguna beach or whatever, and although charles has managed to convince me over the past two and a half years that the relative merits of such works are not contained within their ability to remain obscure, i must report that i am saddened by the use of joe jackson's "one more time" to advertise the return of the gordita to taco bell.

i'm sorry. i know i should be able to rise above, but it hurts me. it really does. i can deal with the clash playing as some dweeb drives a nissan around, i can handle and even understand when chan marshall creates a song for the express purpose of selling it to a jewelry company who can in turn use it to convince television viewers that someone can only truly express their love for you if they provide you with a diamond necklace that symbolizes your "journey" together, and that you can find dangling from the neck of every upper middle class housewife in the united states.

but the gordita? the gordita! joe jackson selling the gordita! i'm not blaming joe, or judging, or whatever...everyone wants to make a living. it may not have even been his decision. but i imagine that there is another song that expresses the sentiment of something "returning" that could have been used and would have inflicted less pain upon me. and i just wish that somehow, someway, there was someone in the advertising chain of command on this project who could have saved me from this torture.

sigh.

i know there is no good fight, really. i do. but a small shred of idealism lives on in me.

anyhow, for anyone who doesn't know joe jackson, you probably do know some of his songs and just don't know that it is him: there were a couple of popular ones back in the eighties. "steppin' out" was one, characterized by a driving bass and piano line that makes you think of early eighties nyc club culture(or that's what it makes me think of). his songs manage to combine the brashness of punk rock with a delicate, emotionally vulnerable underside that is really touching, to use a totally cheesy phrase. "different for girls" is a beautiful song that, if played at the right moment, and through the right headphones in the wee hours of the morning, might bring one to tears. "one more time", the gordita advertising jingle in question, is a fast, hard, angry, breakup song that stylizes bitterness to the point where one can almost find satisfaction in its taunting "baby, baby... tell me that you never wanted my lovin', tell me one more time"

Joe Jackson - It's Different For Girls

here's one of my favorites for your enjoyment. if you wanna hear "one more time", just turn on the television and wait...